Radio is a perfect fit for modern life
Canadians have never stopped tuning into radio. Always accessible, radio reaches into the heart of communities with news, insight, entertainment, companionship and a soundtrack for life.
Adults spend close to 1/3 of their daily media time with radio. Radio reaches 91% of adults 18+ every week, second only to TV.
Busy, mobile Canadians are particularly strong radio listeners because of its accessibility while they are on the go – at work, driving, relaxing at home or using the internet.
Radio’s relevance to today’s lifestyle is reflected by the fact that the following groups are reached better by radio on a daily and weekly basis:
- Working adults, especially owners, managers and professionals
- Women with kids and teens at home
- Adults 25-54 with over $75,000 annual household income
- Adults with post-secondary education
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